Blogging is hard, because it requires a writing skill; Facebooking is easy, because simply by updating mundane information as your status, you’re exist on Facebook. Blogging therefore, is a practice you need to put more efforts into it, and harder to maintain; Facebook could be your quick way to connect to your audiences, and it’s easy to maintain — but one liner status and comments are also easy to forget.
Therefore if your goals is to establish a personal branding, then blogging (and blogwalking) is a very powerful tool.
If in the past you would require to publish a writing on a well-known magazine or newspaper to get noticed, blogging offer a lower entry barrier to be getting known; a name and (free) platform and space to host your writings, and you’re all set to go promoting the most important brand you’ll ever manage; yourself.
It would still requires you to actively maintain it, actively done SEO initiatives, and actively promotes it, but you can start it quick and painless instead of having to face lengthy process of article submission to the print medias. Not to include rejections.
But this doesn’t mean however, that you should alienate everything non-blogging from your personal branding efforts, because we can’t deny that to become known, you have to be exist in places where the crowds gathers; Facebook, Twitter, LinkedIn, Digg, Kompasiana, etc. But how could you maintain your existence in all of those places at once? At some time in history, this does mean that you should be “physically” exist there, creating different posts from one to another, interacting with different people at different location, thus resulting in much time spent for maintaining, instead of advancing forward. It requires a lot amount of time to spare; and with the list of the networking sites keep on getting bigger, you would hardly keeping up with them in short time.
So how you could you maintain your existence in multiple networks/sites, yet can still maintain it with minimum amount of time? By using centralization, or what Darren Rowse from Problogger label as “Home Bases and Outposts” setting; you decide which is your “home” on the internet (it should be your blog but it’s up to you to decide), focus most of your efforts into growing and managing it, and then tunnel the contents into those different networks/sites. With this configuration in place, you’ll be able to maintain only a single website, yet spread the influence into a wider audience, much wider than your blog could achieve on its own.
Following is an example of how Darren apply it for his blog:
However due to the different platform and policies used by those different social networks/sites, you would face different level of technical challenge on how to connect your home base to your outposts; but thanks to the Internet, you could always find references to help you with accomplishing the task, so it should not be an issue.
(This reminds me also to reorganize my current centralization & tunnels, as I uses fairly a lot of tools and push/pull methods to connect each one of them).
Also you would still need to visit those outposts from time to time to see if there’s a comments or requests to follow up, but the overall effort would be minimum, and you can reduce resources spent to maintain them instead of doing it manually. (byms)