Most of us, I believe have already hear about SWOT analysis; it stands for Strength Weakness Opportunities and Threat. Applying it however, and putting it to work requires further knowledge and practice of the subject, and sometimes it is overwhelming to the unfamiliar minds.

What I discovered, the best way to put SWOT analysis to really work is by dividing the SW with OT, so it reads like this:


Why? Because dividing them into two halves outline its differences thus make it easier to comprehend: the first half deals with present condition, while the second half deals with future projection:

SW (current) | OT (future)

To make it even simpler, again divide each letters so it becomes:

S-W | O-T

And now we’re ready for some applications.

Beginning with S-W

First start with the S: identifying current Strength (S) as related to domain you are in, then identify your current Weakness (W) to the same domain. Determining the domain here is critical, since it helps isolating your subject into a more digestible chunks; should your subject has multiple domains of operation.

In determining the W, you might find it related to the S, or it could also unrelated or stand alone. For example:

Domain: User Experience Design service

S:  Background in discipline related to UX (education)
W1 (related): Has no UX professional certification (education)
W2 (unrelated): Minimum exposure to UX projects in wider scope (experience)

Both S and W could include internal processes as well as external perceptions. For example:

W3: Indonesia is relatively less known for its UX activity hence offering international service from there would sounds unconvincing (external perception)

Outlines those S(s) that could differentiate your subject from its surrounding, a competitive S that might not completely unique but is your subject’s strong suit.

Following with O-T

Following the S-W, you starts with the O: considering things that differentiate your subject from the competition, what future initiatives could it pursue that will open up Opportunities (O) such as a new niche, or strengthen a current one?

Domain: User Experience Design service

O: Providing good quality UX service with competitive pricing, as development costs are lower in Indonesia, than in Australia (cost advantage)

Then identifies what are situations that could provide Threats (T) to those plans.

T1:  Bigger, more experienced UX firm(s) might see this opportunity and open up their branch office, hence creating competition (cost advantage)

T2: If we don’t provide the staffs with adequate training to the UX methodologies and techniques, quality of works would not be adequate to produce high quality results (quality)

Does it helps improving your understanding of the subject? Don’t hesitate to leave comments. (byms)

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One Response to Easy to understand SWOT analysis

  1. Trainers says:

    Great! thanks for the share!

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